You don't have a leads problem. You have a leak.
Somewhere between "that was a lovely post" and "can I book you", people are slipping out. Because nobody writes it down, it never feels like a number. It feels like a quiet week.
Ten yes or no questions, then a quick sum. Four minutes. Be honest, nobody's marking it. At the end you'll have your score, your number, and the name of the leak that's costing you most.
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